Welcome to Ribs & Co., the UAE’s first premium pork kitchen dedicated to serving high-quality, chef-crafted meals inspired by European comfort cuisine. Specializing in sous vide pork dishes, our concept was created to fill a unique culinary gap for expatriates and tourists who crave familiar flavors in a compliant, convenient, and culturally respectful way. Backed by the trusted infrastructure of BetterChoice Foodstuff Trading LLC, Ribs & Co. brings together world-class cooking, operational excellence, and a passion for quality in every bite.
Ribs & Co. was born from a simple insight: in a country filled with diverse cultures, there was still something missing for many non-Muslim residents—easy access to great pork dishes that remind them of home. With growing demand from European communities and visitors in the UAE, our team saw an opportunity to create a brand that delivers authenticity without compromise. Combining the culinary expertise of European chefs and the supply chain strength of BetterChoice, we’ve built a concept that is bold, compliant, and deliciously niche.
To serve high-quality, chef-prepared pork meals that bring the comfort of home to European and non-Muslim communities in the UAE—delivered with care, respect, and culinary precision.
To become the leading and most trusted pork kitchen brand in the UAE, known for quality, innovation, and cultural understanding—while expanding into retail, hospitality, and regional markets.
Ribs & Co. is the first dedicated pork kitchen brand in the UAE—positioning investors at the forefront of an untapped, compliant, and growing niche market.
The UAE hosts millions of non-Muslim residents and tourists, many of whom seek quality pork dishes that are hard to find locally. Demand is high and competition is minimal.
Our sous vide, ready-to-heat pork meals are expertly crafted by European chefs, offering a premium product with minimal preparation—ideal for delivery, B2B, and retail.
The central kitchen setup is designed for quick replication, enabling growth through cloud kitchens, retail distribution, B2B supply, and future franchising opportunities.
Ribs & Co. is a brand by BetterChoice Foodstuff Trading LLC, a trusted food distributor in the UAE with logistics, sourcing, and compliance systems already in place.
We project 20–30% annual ROI, with a lean operational model, high-margin products, and strong repeat business potential.
Operations strictly follow UAE regulations for non-halal products, creating a safe and transparent investment environment.
Eligible investors can receive a UAE residency visa, opening doors to tax-free income, business privileges, and long-term regional presence.
Future exit options include brand buyouts, franchising, strategic acquisition, or share resale during growth-stage funding rounds.
Grow with a Partner You Can Trust
At BetterChoice Foodstuff Trading LLC, we don’t just deliver products—we build lasting partnerships.
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